What a great idea! Basically it’s a mono-pod that allows you to hold your compact camera up to 37 inches away from you. It’s light weight and when retracted will fit in your pocket, making it super easy to carry around.
http://consumerblog.abc13.com/2007/05/how_to_take_pic.html

We could not imagine traveling without our XShot. We’ve collected so many photos of ourselves in so many places that we would otherwise never have.
With friends, we can all be in the picture. At concerts, golf events and practical jokes too, you can position the camera for a clear, unobstructed view.
The only disadvantage is the attention it draws because everyone wants to know where they can get one.
Samantha and Steve Oct 2008