(Santa Barbara, California) – It’s a product that is really extending the number of ways consumers can shoot photos and videos. We’ve all seen people with their arms awkwardly extended trying to take a photo or shoot a video and include themselves in the shot. The XShot is a cleverly designed telescopic rod that attaches to any compact digital camera or hand-held video camera and allows photographers and videographers to be a part of the memories they capture.

“People no longer have to rely on arm extensions or passing strangers to take their pictures,” says Michael Daoud, co-founder of XShot, LLC. “Photographers and videographers can now be a part of the memory and get a great image without a tripod assembly.

XShot Couple self portrait

How Does XShot Work? Simply connect any digital compact camera to the XShot adapter using the built-in thumb screw and adjust to the desired angle. Engage the self-timer, extend the XShot, aim and shoot. The XShot provides over 3 feet of reach, which is enough extension to include as many as 5 people in a shot. This patented pending product is made of high quality stainless steel, closes to nine inches, weighs 3.9 ounces and neatly fits into a pocket.

The idea for the XShot came to Michael Daoud while vacationing in Paris and visiting the famous Louvre Museum. “I tried to capture a photo of my wife and I with the Louvre in the background,” he says, “but because the camera was only at arm’s length and so close to our faces, only a small part of the Louvre Museum was in the picture.” Daoud realized that if he could extend his arm a little longer he could take much better pictures. That’s when he came up with the idea of a telescopic arm that could hold the camera and be extended to take a full picture of the subjects and the background. And so was born the XShot.

Beyond the independent traveler, the XShot is also gaining quick popularity from those who use the many social networking sites online. Due to its versatility and special effects for self-portraits and video diaries, the XShot has captured the attention of YouTube and MySpace audiences. One such effect is achieved with the XShot when the camera is placed in video mode and the user spins in place 360 degrees. When played back, the video appears three-dimensional and the subject seems to be standing still while the background revolves. “Many people have commented that it resembles a special effect used in Hollywood films,” John Stump, co-founder of XShot said. The XShot sells for $29.95 and is available online at www.xshotpix.com

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